About Me


Gerard

Hello From Texas!

I'm a full-time professional fashion photographer based in Houston. I'm the founder-owner of Image Theory Photoworks. With 6 successful years in the industry, multiple international awards, and publications, and a prior career managing projects valued in 9 figures, we know how to make things happen.  At present, we focus on three areas: commercial fashion photography, modeling portfolios, and refined headshots.

     For my commercial fashion photography clients, including designers and retailers, I shoot lookbooks, catalogs, point of sale art, and high impact advertising images. I have worked for clients on both coasts and in the Far East, and for the quality, my pricing is far more reasonable than you will find in any of those places. The cost to do a fashion shoot in Texas is nearly always far less expensive than on the east or west coasts of the US, and the quality of our work is affirmed in multiple awards, publication, and testimonials. Before you do your next commercial fashion shoot, consider giving us a call to see what we can offer you.

    For my fashion model clients, I work to create fashion model portfolios that help advance their careers. We specialize in fully styled model portfolio shoots that create the opportunity for models to demonstrate the range and versatility that fashion industry professionals look for. I work with the very best hair and makeup artists and top fashion stylists to ensure the final product meets the highest standards.

     About one-third of our work is spent shooting headshots and personal branding photos. We do not take these shoots lightly. As multiple experts have repeatedly urged, your headshot and personal brand are critical parts of your professional image. That’s true whether you are an established professional or just coming out of college. We love doing headshots and meeting people in the business community, and would love to tailor a headshot or personal branding session for you.

     Feel free to drop us a line or to call 832-341-4354 if you have questions.

     All the best!