Houston Headshot Photographer

Personal Branding



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Personal branding photo for a pretty young female designer, shot against a custom abstract art background. By Gerard Harrison, headshot photographer Houston.

How Much Does Your Headshot Matter?

Actors and models know.  A bad first look and you don’t get a second. 

But does that apply in the business world?  Will your sterling resume overcome an unimpressive profile photo?  If you’re already a well-known success, maybe so. If not . . . ? 

Here's what the employment experts say:

  •  In April 2023, Forbes.com advised its readers: “Your personal brand should be consistent across all digital platforms . . . . Use a professional headshot . . . .
  • In 2021, a study by LinkedIn, determined that profiles with a photo are 14 times more likely to be viewed than those without one, and profiles with a professional photo are 21 times more likely to be viewed than those with a selfie.
  • In 2020, a survey by the employment website Hired showed that 64% of hiring managers consider a candidate's profile photo when evaluating their job application.
  • A 2019 study published in the International Journal of Selection and Assessment found that job applicants with a professional headshot on their LinkedIn profile were rated as more competent, more trustworthy, and more attractive than those with a non-professional photo or no photo at all.

The conclusion is obvious

Whether you call it a headshot, a profile photo, or a personal brand, it's the tip of the spear in your campaign for your next job or client.  

Invest in a polished, appealing, professional image and you seize a powerful advantage over those who do not.

If you're ready for your best headshot, please call or text us for booking  information.